THE MOST DANGEROUS TOOL IN MARKETING IS A COOKIE CUTTER.

THE MOST DANGEROUS TOOL IN MARKETING IS A COOKIE CUTTER.

Have a difficult, one-of-a-kind challenge?

This is our sweet spot

Partner with us and experience creativity with accountability. We work with industry leaders and clients that want to be leaders, and have a strong reputation for helping brands and companies grow. With experience in industries from manufacturing and industrial automation, to agriculture, professional services and consumer products, we build solid relationships with both global and local clients.

ADAMA is a global agricultural crop protection company with a brand promise to “Simply. Grow. Together.” ADAMA asked NEXT to develop a campaign to grow awareness by taking a unique visual approach. While the rest of the ag industry looks alike (ads filled with farmers, rows of crops, rolling hills and a sunny day), ADAMA ads compelled growers to stop, take note of the ADAMA name, be curious and find out more.

Oil and gas companies operate in some of the world’s most extreme, demanding conditions, natural and man-made. Severe vibration. Corrosive chemicals and salt spray. Searing heat, bitter cold and driving rains. Pentair designs and manufactures advanced technologies for the high-performance separation of liquids, solids and gases. NEXT has worked with Pentair for many years across multiple business segments. Our instincts about their markets and customers are refined—so when we were asked to provide marketing products for Oil & Gas Solutions that could break through the clutter, we enthusiastically dived in.

Gemini is one of the world’s leading wholesale manufacturer of dimensional letters, logos and plaques for the sign industry. While their customers associate Gemini with high quality products, what they make is only half the story – as for over 50 years, the company stands true in providing nothing short of superior customer service and technical support. Recognizing most customers and prospect sign companies will never visit the small town MN base of their operations, Gemini wanted a way to tell their story from the inside out.

NEXT partnered with Gemini to develop an inspirational video that showcased the essence of the brand and the promise of “Made True” by depicting the company’s legacy, their people who care, and the sign making craft still done by hand. For Gemini, the values of their family-owned business is measured by the extra miles they go for their partners, as they firmly believe that if their customers are successful, then they will be too.

As the largest global manufacturer of motors, Nidec’s corporate vision is to be “the world’s number one for everything that moves”. The acquisition of Control Techniques from Emerson helps Nidec toward that goal with the company’s next-generation AC drive technology, Unidrive M. NEXT transformed the media strategy, vastly improving value-add and media footprint for the same budget.

Let's get to the point, shall we?

Frequently Asked Questions

Who is NEXT and what do you do?

NEXT is a Minneapolis-based integrated marketing agency with services in the areas of digital, content, creative, digital/UX, data & metrics, marketing, media, research and strategy. We have a strong reputation for helping brands and companies grow. We pride ourselves on providing marketing solutions that support our clients’ broader business goals, and in some cases, pay for themselves.

Who hires NEXT?

Global and local businesses that want a fresh, unified, seamless approach to marketing. Difficult challenges are our sweet spot, so we don’t use a one-size-fits all approach. The most dangerous tool in marketing is a cookie cutter. We do what works, which is not always the obvious approach.

What industries do you work with?

Our industry experience includes manufacturing, industrial automation, agriculture, professional services, consumer products and more.

Who works at NEXT?

Check out our bios for the details, but in a nutshell, there’s no “B” team. Everyone at NEXT brings their authentic, experienced point of view to the table. It’s a collaborative approach – we provide peace of mind as a trusted partner by plugging in where our clients need us. The reputation of your brand is worth hiring the right people.

Why work with an agency vs. hire internal staff?

When companies hire NEXT to be their agency partner, they leverage a wealth of knowledge from our highly experienced talent with a variety of skill sets. We serve the big picture, or plug in to work seamlessly alongside our clients’ staff to fill gaps.

How long has NEXT been around?

NEXT has been serving clients for more than 25 years, providing strategic options for one-of-a-kind challenges.

How do I get started?

We’d love to have a conversation! Contact Liz Kohagen at hello@mynextagency.com, or 952-443-6418.