Compelling Marketing for the Oil & Gas Industry
Leveraging stakeholder and marketing insights, NEXT / GLS aligned client beliefs with market attitudes to present a bold expression of brand value. Our insights revealed untapped opportunities.
NEXT / GLS partnered with Pentair’s Technical Solutions Global Business Unit for the redesign of their pentairthermal.com website. The challenge for the redesign was to provide a cleaner, user-friendly and more flexible interface providing an enhanced user experience. As an integral part of the UX, targeted messaging had to reach a broad audience of users—each seeking specific information.
Style Tiles Provide Guidelines for Expansion
Style tiles were used in the web design process with great success, providing an effective presentation to a broad group of decision makers for client buy-in and approval of the design’s theme.
The development of a bold ad campaign to exposed Pentair’s brand as a confident and trusted partner.
An evocative brand voice was created to stand out in a global industry, shake things up and pique interest in the Pentair’s latest selection of equipment protection products, while continuing to leverage the company’s heritage.
Campaign elements applied across a broad schedule of media and tactics including:
- Trade shows
- Digital and print media
- Direct mail and other collateral