NO ONE EVER SAID, "I ATTRIBUTE OUR SUCCESS TO CONVENTIONAL THINKING."

NO ONE EVER SAID, "I ATTRIBUTE OUR SUCCESS TO CONVENTIONAL THINKING."

Our Work

Case Studies

NEXT has worked with a number of Brunswick’s freshwater fishing and utility boats including, Lund Boats, Spartan and Thunder Jet. Projects have included the design of Lund’s prominent website homepage banners and digital ads, Lund’s annual dealer kit, the development of a new Spartan logo, and a redesign of the Thunder Jet catalog covers, brochure and price signs.

This Minneapolis-based nonprofit client came to NEXT for support of its capital fundraising campaign—they desired a facility expansion. The construction would include a new five-story building with 65 units of housing, an updated Food Centre and many new amenities. Tasked with creating fundraising sales tools that would be used by HOC Board members to solicit donors throughout the Twin Cities, NEXT went to the drawing board. The solution needed to be dynamic enough to influence executives at high levels while telling a compelling story about HOC’s mission and community impact. The campaign was a huge success and became much more than a sales tool. NEXT’s solution— using real people served by HOC as the faces of the campaign—was authentic, and a convincing reason for donors to give.

As the largest global manufacturer of motors, Nidec’s corporate vision is to be “the world’s number one for everything that spins and moves”. The acquisition of Control Techniques helps Nidec toward that goal with the company’s next-generation AC drive technology, Unidrive M. NEXT transformed the media strategy, vastly improving value-add and media footprint for the same budget.

Oil and gas companies operate in some of the world’s most extreme, demanding conditions, natural and man-made. Severe vibration. Corrosive chemicals and salt spray. Searing heat, bitter cold and driving rains. Pentair designs and manufactures advanced technologies for the high-performance separation of liquids, solids and gases. NEXT has worked with Pentair for many years across multiple business segments. Our instincts about their markets and customers are refined—so when we were asked to provide marketing products for Oil & Gas Solutions that could break through the clutter, we enthusiastically dived in.

ADAMA is a global agricultural crop protection company with a brand promise to “Simply. Grow. Together.” ADAMA asked NEXT to develop a campaign to grow awareness by taking a unique visual approach. While the rest of the ag industry looks alike (ads filled with farmers, rows of crops, rolling hills and a sunny day), ADAMA ads compelled growers to stop, take note of the ADAMA name, be curious and find out more.

Gemini is one of the world’s leading wholesale manufacturer of dimensional letters, logos and plaques for the sign industry. While their customers associate Gemini with high quality products, what they make is only half the story – as for over 50 years, the company stands true in providing nothing short of superior customer service and technical support. Recognizing most customers and prospect sign companies will never visit the small town MN base of their operations, Gemini wanted a way to tell their story from the inside out.

NEXT partnered with Gemini to develop an inspirational video that showcased the essence of the brand and the promise of “Made True” by depicting the company’s legacy, their people who care, and the sign making craft still done by hand. For Gemini, the values of their family-owned business is measured by the extra miles they go for their partners, as they firmly believe that if their customers are successful, then they will be too.

Our Point of View

The obvious solution? Don't stop there. Let's do better.

The uniqueness of your challenges deserves fresh consideration. We strategically uncover insights that not only improve performance but propel your organization forward.

AGRICULTURE & AG TECH

AGRICULTURE & AG TECH

Ag is not what it used to be, and neither are the growers. Technology, trends and market profiles are more complex than ever, and ag businesses need to evolve the way they do marketing to keep up with the changes. We can help connect your business with farmers in a meaningful way from planning through harvest, season after season.

MANUFACTURING

MANUFACTURING

NEXT has been working with manufacturers for over 20 years, and we know over 90% of B2B customers research online before buying any products. If your marketing does not include digital inbound strategies, you could be missing out on a lot. We help manufacturers maximize marketing activities such as lead generation, distributor strategies, advertising and earned media, sales support tools, trade shows and much more. We believe successful and forward-thinking manufacturers should embrace the digital frontier head on.

CONSUMER PACKAGED GOODS

CONSUMER PACKAGED GOODS

When it comes to reaching the right people with your consumer-packaged goods, we develop the keen insights, accurate customer journey maps and on-target buyer profiles so you can put your best digital foot forward. Whether it’s building new brand, planning an integrated advertising campaign or launching an ecommerce site, NEXT can unlock your product sales potential.

TRAVEL & LEISURE

TRAVEL & LEISURE

Most people have unique travel desires and needs, which is why personalization and one-to-one marketing is becoming a staple in the travel and leisure industry. Loyalty programs and member benefits that cater to specific needs have increased in popularity, and competition for that loyalty is fierce. The right insights can help you build specialized offers and grow the personalized relationship travelers are seeking.

HEALTHCARE

HEALTHCARE

The growing sensitivity around patient and client data is palpable as seemingly each new day brings news of another breach. The medical industry is built on not just patient health but safety and protection from harm, be it bodily or otherwise. Ensuring communication and data safety with your patients is our top priority, that’s why we use SOC 2-compliant data management resources when reaching your audience.

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